Embodies the perfect balance between millennia-old heritage and assertive modernity.
A city of power and innovation, it reflects the values of rigor, stability, and reliability that have shaped the identity of the Chinese nation.
It is within this unique environment, a symbol of confidence and ambition, that the DNA of BAIC, the forward-looking Chinese automaker, is rooted. Beijing represents the cultural continuity, industrial strength, and technological vision that inspire the brand.
MODERN SIMPLICITY
If a single word could summarize the essence of traditional Chinese painting and calligraphy, it would be emptiness. The art of white space, of deliberately left empty, lies at the heart of this ancient artistic culture.
Far from being an absence, emptiness becomes a language in its own right: it structures, balances, and invites the imagination. This approach, deeply rooted in Eastern aesthetics, inspires BAIC's contemporary design, where modern simplicity allows every detail to express itself with precision and elegance.
A WARMING EXPERIENCE
"Purity of Trust" and "Benevolent Wisdom" define the design philosophy of the BAIC Group's BEIJING brand. Whether in exterior or interior architecture, the goal is to offer users a feeling of absolute freedom, evoke positive emotions, and instill maturity and confidence in the brand through a strong emotional dimension.
Architecture
Lanterns
The craft of porcelain
The tea ceremony
